Tuesday, June 9, 2009

Meals on Wheels



Technology and social media are increasingly important to the restaurant business. In NYC, my friend Adam is particularly fond of the food delivery service SeamlessWeb. Apparently you place your order through one convenient Web site and they deliver food from a huge selection of restaurants. Orders are charged directly to your credit card, etc. It looks like this is catching on because it's now available in Boston, DC, LA and a few other cities.

Similarly, my friend Travis uses the chineese food delivery service 1888 Bamboos. The intersting thing about this is you don't know the specific restaurant it comes from. Bamboos contracts with different restaurants depending on where you're ordering from.

Another form of food service that is gaining popularity is the taco truck. There's one in my hometown but it's always parked in the same place. That's not the case with the Kogi Korean BBQ taco trucks. These trucks make their way around LA and use Twitter to alert customers of their location. With almost 30,000 followers, Kogi creates buzz every time they Tweet a new location and inevitably a line quickly forms. It will be intersting to see if ice cream trucks and other mobile food services will take their lead. I can only imagine if I had a 10 minutes head start when the ice cream truck was going to come down my street.....hmmmm Chaco Taco