It's an election year...

There are only a few days left before the 2008 Election date of November 4th. Regardless of your political choices, we've been actively working on our name and brand and have a very important vote of our own to tally. As Brady mentioned in a previous post, we have a collection of 60+ possible names to be voted on by our team -- let's hope for no hanging chads.

We plan to have the official unveiling of our name and brand with a video blog at which time we should be able to share our tagline and sketches of our logo. Looking forward to sharing more soon...

What's my name?

Here’s a quick video from my buddy Kyle’s wedding a few weeks back. This Reginald Dwight (what’s in a name?!!) tune closed out the night in honor of a custom the bride and groom started in college. Listen for the unsolicited UMG shout out at the end…..classic.

The Name Game

Well the search for a name continues. As Justin posted two weeks back, we’re considering options other than the Ultimate Meal Game.

While we all agree this name works, the concern is that people might get hung up on the word game. Aspects of what we’re developing could be referred to as a game, but we want to make sure this isn’t confused with a contest or competition.

There are so many different schools of thought when it comes to naming something. Should we go the abstract route like Yahoo or Kazaa? Perhaps something more 2.0ish like Flickr, Twitter or Digg? Then there are the user focused names like MySpace and YouTube. If we want to get really cheeky we can snag something from another language like Mahalo or Akamai? The choices are endless.

The current list stands at about 60 different names and each member of our team member is working to come up with their top five. We plan on voting within the next few days, making a decision and then beginning to develop the creative look and feel. I know we’re all looking forward to nailing this down and beginning to bring this brand to life.

Grind bruddah.

In yet another classic Hawaiian moment in our past, I wanted to share a little taste of our first authentic Hawaiian Luau experience. Pay no attention to the plate on my right, apparently I hadn't eaten in a while. By the end of this thing we were dancing on stage with the band. Just another day as a mainland haole.

Six years ago this week we ventured to Maui for a diving trip. We're lucky we didn't sink to the bottom after all this food. An early morning aboard with our friend Captain Gayle and the Scuba Shack gang took us to Molokini where we first encountered sharks and I was sold. If we only had Pure Digital back then.

Give it a name.

We're in the midst of naming and branding. This is an important step for our project. What if Google founders Larry Page and Sergey Brin had stuck with their original name of "BackRub?" Would "BackRub" become a household staple owning 65% of the US search engine business?

As much as we want to be clever and catchy, we have to get down to simple terms and really embrace what our concept is after. We strive to be the ultimate portal for personal dining options while providing resources to our user community and giving back to the world in which we all live in (how's that for a one floor elevator pitch?).

Read: The Playboys of Tech