We're in the midst of naming and branding. This is an important step for our project. What if Google founders Larry Page and Sergey Brin had stuck with their original name of "BackRub?" Would "BackRub" become a household staple owning 65% of the US search engine business?
As much as we want to be clever and catchy, we have to get down to simple terms and really embrace what our concept is after. We strive to be the ultimate portal for personal dining options while providing resources to our user community and giving back to the world in which we all live in (how's that for a one floor elevator pitch?).
Read: The Playboys of Tech
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