The Name Game

Well the search for a name continues. As Justin posted two weeks back, we’re considering options other than the Ultimate Meal Game.

While we all agree this name works, the concern is that people might get hung up on the word game. Aspects of what we’re developing could be referred to as a game, but we want to make sure this isn’t confused with a contest or competition.

There are so many different schools of thought when it comes to naming something. Should we go the abstract route like Yahoo or Kazaa? Perhaps something more 2.0ish like Flickr, Twitter or Digg? Then there are the user focused names like MySpace and YouTube. If we want to get really cheeky we can snag something from another language like Mahalo or Akamai? The choices are endless.

The current list stands at about 60 different names and each member of our team member is working to come up with their top five. We plan on voting within the next few days, making a decision and then beginning to develop the creative look and feel. I know we’re all looking forward to nailing this down and beginning to bring this brand to life.