Monday, October 12, 2009
On a recent road trip I had a killer meal at Emeril’s Orlando (I recommend the double cut pork chop). In every menu there was a special insert that promoted one of Emeril’s charitable programs and encouraged patrons to do their part. When I returned home and visited his Web site, I learned that Chef Lagasse lends his name and efforts to a number of worthy causes.
The one that really caught my eye was the “Come Together to Table Hunger” campaign. This was developed by Macy’s and Feeding America to raise money for local food banks.
In addition to a straightforward donation request on the site, Macy’s will donate a portion of all sales on October 17th. However, the most fun and unique aspect of the program encourages people to host dinner parties and asks guests to make donations in lieu of buying traditional gifts for the host.
Here at dishKarma we love going out to eat, trying new dishes and continuing to search for the ultimate meal. However, there is also something special about a great dinner party at home with friends and family.
The Come Together program is brilliant on so many levels. Clearly it’s a great way for Macy’s to promote their corporate social responsibility, while also driving additional sales. The site includes suggestions for dinner party themes, recipes and even music play lists endorsed by specific celebrity chefs (check out dK favorite Ming Tsai).
Did you host or attend one of these parties? Do you know of other unique charitable ideas or events that raise money for a similar cause?
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