For some reason I’ve had an affinity for the Hard Rock brand since I was a kid. Even though I only visited three locations, I built a small collection of Hard Rock Café t-shirts. When friends and family went on vacation I always requested they bring one back for me. There was something iconic about the plain white shirt with the faded orange logo, and having the words “Hard Rock” on your chest felt a bit rebellious at ten years old (much like Bart Simpson and Hypercolor did around that same time).
This month Hard Rock launched the 2009 IMAGINE THERE’S NO HUNGER campaign. Inspired by the John Lennon song Imagine, this initiative supports WHY – a nonprofit organization that strives to fight against hunger and poverty around the world. A compilation album, SERVE 4, was produced along with a line of merchandise that will drive fundraising efforts. Tracks for the album were donated by John Lennon (via Yoko Ono), O.A.R., Elvis Costello, Eric Hutchinson, Brett Dennen and more.
It’s great to see Hard Rock is still a cool brand (Rehab Sundays anyone?) and that giving back remains central to their mission of “Love All Serve All.”
Through dishKarma we will soon launch a program that allows you to give back while feeding your passion for remarkable dishes. Just as Hard Rock uses music to support those in need, we hope to do the same as you share your ultimate meal. Stay tuned for more on this.
Do you have a favorite brand from your childhood that is still around today? Have they found a unique way to give back?
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